Interviewing Customers No. 2

1.) After the first round of interviews, I started with a broad opportunity. I thought of a way to reduce the amount of space our phone, keys, and wallet take in our pocket. Now I focused more on one of those items, keys/ key chains. I thought of an opportunity that would reduce the clutter, noise, and annoyance of having a lot of keys in your pocket.

2.) In the last interview I talked to anyone. But for these interviews I focused on students. I think students would definitely gain the most from this opportunity than anyone else because of all the different kinds of keys we have to carry at all times.

3.) In this interview, I changed my questions to focus more on the issues of keys.

5.) After these 10 interviews, I have more confidence in my opportunity. I think it's good idea and it's something that people would actually use. 

6.) My three tips for students in the class next semester:

1. Don't worry too much about asking random people for interviews. 
2. Having a friend with you when your interviews makes things easier
3. Think of your surroundings. Make sure you're interviewing people in a quiet place so when people watch your videos, they'll be able to understand whats being said.

Week 5 Reading Reflection

1.) What surprised me the most from the readings was finding out how long it takes to obtain a patent. I knew the process was complicated, but I never thought it would take 24 months to get it done.

2.) One part of the reading that confused me was the reasons a trademark may be invalidated. I didn't understand what the conditions they listed meant at first, but after reading them again I got it.

3.) A question I would ask the author is which of the three primary forms of organization does he think is more suitable for a smaller business. Would a sole proprietorship or partnership be more beneficial. Also, with this chapter being about trademarks and legal challenges, I would ask the author a question on a current event. I would ask him what he thinks about the Finebros. controversy that happened over the past week with them trying to trademark content.

4.) There is one thing I disagree with that the author wrote. He states that generic words never get trademarked, but there have been many times in recent events where they have been. The game studio, King, trademarked the word "Candy" for Candy Crush, Sony tried to trademark the term "Let's Play", and the Finebros trademarked the "React".

Elevator Pitch no.1

KeyBrain

Having a lot of things attached to your keychain can be really annoying. It’s bulky and can take up a lot of space in your pocket, it can be uncomfortable to move around with, and it can be a hassle to try a find the right key when you need it.

My solution is a small container that neatly holds all your keys. The key holder would be a thin container, that could fit in your palm, that you would slide your keys in and out of. When you need to use a certain key, there is a knob on the side that raises and lowers the key. This would fix all the problems I listed above. Your keys would take less room in your pocket and be more comfortable to carry, and finding the right key would be easier.